Putney Pasta Detailed Case Study

• Oversaw CEI Community Ventures’ acquisition of brand in May 2006

• Led syndication efforts of Series A round
  
  • Created investor presentations (PowerPoint) and assisted in cretng Business Plan 
  • Oversaw creation of in-depth, go-to-market model and created pro-forma financials
  • Brought in industry veteran as investors and board members
  • Joined Board of Directors

• Growth strategy development
  
  • Transitioned from self-manufacturing to co-pack model (move from a manufacturing-focused company to a sales/marketing-focused one to open up new product opportunities and create capital efficiency)
  • Created product growth roadmap
  • Move from just pasta trays to larger-sized bags (better value; family/convenience trends)
  • Eventually move into meat/seafood proteins and complete meals

• Led effort with headhunter to recruit VP of Sales [see press release]

• Recognized market/competitive need to create all-natural skillet meal line
  
  • Became de-facto Acting CEO of company from October 2007 through June 2008 to lead effort
  • Identified, hired and oversaw team of consultants (retail expert; product development expert; design firm) to work with team (COO and VP, Sales) to develop skillet meals

• Raised $2.35MM of capital around the skillet meal concept [see press release]

• Identified and hired new President to assume control of company in conjunction with close of the capital [see article]

• Became Chair of the Board

• Skillet meals launched in August 2008 

• Skillet meals named Best New Product at Expo East, Fall 2008 [link]